By Miles | Parked Up

Fresh out of a series of lockdowns, with remote working on the rise, motorists knew their cars had been parked up for longer than usual. They were feeling the pinch and looking for ways to save money.

We needed a tactical, mass-market campaign to encourage drivers to consider pay-by-mile as an alternative to traditional insurance, while their cars were parked up outside gathering dust.

Launching across paid social, radio and press, we launched a series of advertorial placements and press ads across newspapers including The Mirror, combined with social ads across Facebook, Instagram & Nextdoor and a campaign landing page.