Role: Creative Director

By Miles | Look At It Go TV Ad

Bringing pay-by-mile to life on a budget

Running a regional test of TV advertising, we had a £30k budget to deliver a 30 second TV ad, including all filming, licencing and trafficking.

This gave us an interesting challenge and clear brief, as the concept we came up with had to keep actors, set design, props and production to a minimum.

Behold, the wonder of a parked car...

TV spot:

Accompanying radio spot:

13% sales uplift in test region

68% uplift in quotes on direct site

Prompted Brand Awareness tripled to 11%

Collaborators

In-house: By Miles

Concept & Copywriter: Will Kerr

Art Director: Jay Yang

Voice-over artist: Amy Gledhill

Production: The Smalls

Director & Editors: Chips